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Publicity

Publicity COMM3010 R51: Integrated Corporate Communication I. Purpose The purpose of this assignment is to plan a news release, a video commercial, and an ad for an event to raise funds for high school athlete physicals. I am pretending to work for a firm sending a proposal to the civic organization who requested the fundraiser. This assignment gives me the opportunity to practice applying the form and structure of news release writing and the processes and standards involved in planning and copy writing of commercials for broadcast. It also allows me to use my design skills and flex my creative
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