Archives for communications

Writing a News Release

News Release Oddball Creative Services 229 Old Jacksboro Pike Heiskell, TN 37754 Contact: Cassandra Mitchell 865.850.7159 cassandra@oddballcreative.com FOR IMMEDIATE RELEASE Knoxville, TN (February 21, 2016) — A National Association of Trauma Specialists (NATS) survey revealed Tennessee hospitals are struggling to provide around the clock specialist treatment to emergency patients. In 2010, NATS conducted a statewide survey entitled “The On-Call Crisis: A Tennessee Assessment of the Costs of Providing On-Call Specialist Coverage.” All hospitals surveyed provided responses. “This study adds to a mounting body of evidence that the on-call crisis is a serious threat to the integrity of our emergency care
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Analyze an Ethical/Legal Situation

Analyze an Ethical/Legal Situation JOUR3421 R52: Writing for Public Relations Situation Overview Melody S. Hanzout—daughter of U.S. Sen. Herchel H. Hanzout—has been awarded a full scholarship (tuition, fees, books, supplies, room and board) to finish her fifth year of study at the university, without having applied for one. Dr. T.A. Lott—State University President—denies the scholarship was granted to win the favor of Sen. Hanzout. He also publicly denies knowing who granted the scholarship. Edgar M. Burns—director of student financial aid—doesn’t remember who authorized the scholarship. Professor Damon R. Philley—chair of the scholarship application review committee—vows an investigation into the matter.
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Proposal for Planning and Managing a Special Event

Proposal for Planning & Managing a Special Event COMM3010 R51: Integrated Corporate Communication I. Purpose The purpose of this project is to demonstrate an awareness of and understanding of the stages and special considerations involved in organizing and managing a special event. We are creating a professionally presented cover letter and proposal for organizing and managing this event. We are to pretend we work for an agency that organizes and manages major events. A local civic organization has asked four agencies, including the one for which we work, to submit comprehensive proposals for an event that will raise funds to
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Publicity

Publicity COMM3010 R51: Integrated Corporate Communication I. Purpose The purpose of this assignment is to plan a news release, a video commercial, and an ad for an event to raise funds for high school athlete physicals. I am pretending to work for a firm sending a proposal to the civic organization who requested the fundraiser. This assignment gives me the opportunity to practice applying the form and structure of news release writing and the processes and standards involved in planning and copy writing of commercials for broadcast. It also allows me to use my design skills and flex my creative
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Ethics in Advertising

The Article http://www.nytimes.com/2011/03/01/nyregion/01nyc.html These are ad campaigns designed by agencies to promote awareness or create attention, even media attention, which may ultimately provide more public relations. New York, never at a loss for self-congratulatory words, regards itself as the most tolerant of cities, a place where one may express any thought freely. It is true. In New York, one may articulate any idea whatsoever — as long as that idea parallels popular opinion. Stray too far from generally accepted wisdom, though, and you are asking for trouble. The latest to discover this reality is a Texas group called Life Always,
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Interview With a Communications/PR Executive

Interview of a Communication/PR Executive COMM3010 R51: Integrated Corporate Communication I. Purpose In the past, I worked as a graphic designer in Worldwide Equipment Inc’s Marketing Department. While I have some of my own experience in communications, I wanted to learn more about what it meant to be a communications executive. Since Worldwide Equipment does not have a separate department for communications or pr, those duties were rolled into the Marketing Department, which handles all corporate communications, both internal and external. I decided to interview my former boss, Terry Lee Dotson II (he prefers Lee) the Vice President of Sales
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