Monthly Archives October 2015

Ethical Challenges Faced by Professional Communicators

Ethical Challenges Faced by Professional Communicators COMM3010 R51: Integrated Corporate Communication I. Purpose It is important to study the ethical and moral aspects of the communications industry in my quest to become a professional communicator. Various organizations have codes of ethics tailored for specific types of communication such as advertising, journalism, marketing, and public relations. Analyzing these codes will prepare me to practice the profession ethically and for when I am confronted with an ethical conflict in my work. I chose three such organizations—the Radio and Television News Directors Association (RTNDA), the Public Relations Society of America (PRSA), and the
Read More

Ethics in Advertising

The Article http://www.nytimes.com/2011/03/01/nyregion/01nyc.html These are ad campaigns designed by agencies to promote awareness or create attention, even media attention, which may ultimately provide more public relations. New York, never at a loss for self-congratulatory words, regards itself as the most tolerant of cities, a place where one may express any thought freely. It is true. In New York, one may articulate any idea whatsoever — as long as that idea parallels popular opinion. Stray too far from generally accepted wisdom, though, and you are asking for trouble. The latest to discover this reality is a Texas group called Life Always,
Read More